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Home » Archives by category » Marketing (Page 25)

Brian Basilico: 5 Lessons I’ve Learned About the Conventional Wisdom of Social Networking

Brian Basilico: 5 Lessons I’ve Learned About the Conventional Wisdom of Social Networking

Have you ever been to a convention? I am not talking about a political one (although the logic I am intending to show applies there also), but an industry one.…

Felicia Slattery: Speaking to Serve and Raise Funds – One of the 21 Ways to Make Money Speaking

Felicia Slattery: Speaking to Serve and Raise Funds – One of the 21 Ways to Make Money Speaking

As students have made their way back to school, it won’t be long before we, parents, receive the inevitable fundraising package from school where we have the luxury of buying…

Kim J. Walsh-Phillips: Three Ways to Build Your Email List Using Facebook

Kim J. Walsh-Phillips: Three Ways to Build Your Email List Using Facebook

Ninety-three percent of businesses name “email” as their No. 1 marketing strategy. This of course makes sense, since it’s cheap, quick, track-able and easily measured. If you are in this…

Brian Basillico: 3 Questions Abour Your Social Media

Brian Basillico: 3 Questions Abour Your Social Media

What is your ultimate goal in business? If you are like most, you measure that through sales. People say, “My business is up (or down) 20% this year” or “My…

Felicia Slattery: Are You Making This Common Communication Mistake on Social Media?

Felicia Slattery: Are You Making This Common Communication Mistake on Social Media?

Hello. My name is Felicia Slattery and I’m addicted to Words With Friends. It’s been about 12 hours since my last move. At any given time I could have 10-15…

How To Run An Effective Referral Contest

How To Run An Effective Referral Contest

Ask any business owner: “Who’s the easiest person to sell to?” and they’re bound to tell you it’s someone who was referred to them. But is that really the case?…

Donnie Bryant: Unlocking the Power of Press Releases

Donnie Bryant: Unlocking the Power of Press Releases

Have you ever read (or written) a press release that sounds like this: “XYZ Company has announced the launch of their newest product, the ABC-55 Sprocket. With a circumference of…

Felicia Slattery: How to Speak to Your Audience No Matter Where They Are

Felicia Slattery: How to Speak to Your Audience No Matter Where They Are

In 1962, communication researcher Marshall McLuhan began to popularize the term “global village.” At the time, he was talking about the implications of the “modern” mass media and technology, such…

How To Hold A Successful Live Event

How To Hold A Successful Live Event

Are you a seminar junkie like me? I’ve attended dozens of business seminars and workshops all over the country, and I’ve hosted over 200 of my own events here in…

Felicia Slattery: Public Speaking – Always Have an Offer When You Speak on Stage for Business

Felicia Slattery: Public Speaking – Always Have an Offer When You Speak on Stage for Business

Always have a product or service to sell when speaking. Recently I had the opportunity to speak at a women’s symposium event in beautiful Galena, Illinois. My client, Brian Basilico,…