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Home » Archives by category » Client Relations (Page 9)

Can You Hear Me Now?

Can You Hear Me Now?

Some businesses do an exceptional job of paying attention to customer feedback. Many discover that this practice becomes a path to phenomenal success. …but other businesses choose instead to ignore…

The Advantage Of The Incumbent

The Advantage Of The Incumbent

It’s a well-known fact of politics that the person currently in office has a distinct advantage over his or her challenger. We’re seeing a clear example of that in this…

What To Do If You Don’t Own The Chicago Cubs

What To Do If You Don’t Own The Chicago Cubs

Yesterday, I made my annual trek to Wrigley Field to watch my beloved-but-hapless New York Mets play the Cubs. I was one of an underwhelming minority of fans faithfully dressed…

The Easiest Customer To Sell To

The Easiest Customer To Sell To

I’ve coached and consulted with over 1,000 business owners, entrepreneurs and sales professionals over the past 35 years or so, and in my experience one thing is crystal clear and…

Bundle Up In This Cold Economy

Bundle Up In This Cold Economy

A few years ago, when the economy was booming, businesses could survive just by “being there.” People were spending money very freely, with little thought and even less discretion or…

Dan Kennedy: The Secret Of Getting Referrals

Dan Kennedy: The Secret Of Getting Referrals

There has never been any argument in advertising circles that the most effective business advertising is word-of-mouth advertising. That’s why direct selling is so dramatically successful as a method of…

Dan Kennedy: Gratitude As A Marketing Strategy

Dan Kennedy: Gratitude As A Marketing Strategy

Many years ago, I took over a business with mammoth collection problems: almost all of its customers had open accounts and paid their bills ten to sixty days late (except…

A fine line: Confident? Or just arrogant?

A fine line:  Confident? Or just arrogant?

Top achievers are lifetime learners. We’re always reading books, journals and newsletters. We constantly listen to educational audios and watch videos. We invest time, money and energy to attend seminars,…

How To Get An Un-Fair Advantage

How To Get An Un-Fair Advantage

It’s often said, “There are only two seasons in Chicago: Winter and Construction.” But there’s another phenomenon that occurs every year when the warm weather rolls around: There are plenty…

5 Tips to Help You Identify WHO To Market To

5 Tips to Help You Identify WHO To Market To

As Dan Kennedy always says, “The WHO is more important than the WHAT.” In other words, if your message is narrowly-targeted to your ideal prospect, it doesn’t matter as much…