Steve Sipress
Head Rhino & Chief Strategist
Susan Payton is the President of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. She’s the author of three business books: DIY Press Releases: Your Guide to Becoming Your Own PR Consultant, 101 Entrepreneur Tips and Internet Marketing Strategies for Entrepreneurs, and frequently blogs about small business and marketing on sites including ScheduleBase, The Marketing Eggspert Blog, AllBusiness, CorpNet, Small Business Trends, and Chamber of Commerce. Follow her on Twitter @eggmarketing, and read her blog at http://www.eggmarketingpr.com
Susan Payton: Is Your Website Driving People Away?
For many companies, a home page is a handshake, business card, and lunch meeting rolled into one. Your website is the first thing that prospective customers see, and if you’ve…
Susan Payton: 4 Email Marketing Best Practices to Help You Keep Subscribers Active
It’s a sobering statistic: Each year, your email subscriber base downgrades approximately 22.5%, according to HubSpot’s Annual State of Inbound 2014 – 2015 report. Sometimes, people leave your list because they…
Susan Payton: The Small Business and The Mystery of SEO
Search marketing has grown in popularity as online search continues to evolve from a novelty to a standard feature in our everyday lives. Almost every business in the country, big…
Susan Payton: 2 Easy Ways Your Local Small Business Can Attract Tons of Facebook Followers
If you run a clothing boutique, craft shop, restaurant, or any other local business, you might be putting too much emphasis on offline marketing, and not enough on online. But…
Susan Payton: How To Effectively Use Videos In Your Marketing Mix
Video is increasingly becoming the go-to medium for people to satisfy their information and entertainment needs. A recent study found 72% of B2B marketers use YouTube and by 2017, video…
Susan Payton: 3 Basic Questions That Improve Small Business Marketing
Marketing is often the catalyst to move from surviving to thriving, but with so much noise on the newest platforms and best practices, it’s easy to forget the basics that…
Susan Payton: How to Use Persuasive Writing in Your Marketing
Remember back in high school English class when you had to write a persuasive essay? Maybe you wrote to convince people to adopt a puppy or let you get a…
Susan Payton: 6 Tips to Optimize Your Marketing Emails
Not satisfied with your recent email campaigns? Too many prospects ignoring your emails? Effective emails will get people to take action to click, sign up, or buy, while ineffective ones…
Susan Payton: The Peanut Butter and Jelly of Your Bottom Line
Good sales is a team sport, and working together, sales and marketing can be a powerful force for your business. As a marketer, I’ve helped sales take a corporate account…
Susan Payton: Your Guide to Business Blogging
No matter where you are in your blogging journey, whether you’re only now considering whether you should blog or you’ve been blogging for a while and need fresh ideas, this…
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