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Stories written by Robert Skrob

Robert Skrob is the author of five books, including, "Your Association Shortcut: The Definitive Guide For Generating Customers Through Associations."

Watch a special free training video, "5 Easy Ways To Solve The 7 Biggest Marketing Problems By Marketing Through Associations" by visiting:

---> www.YourAssociationShortcut.com

Robert Skrob: Monthly Subscription Billing Checklist: Unless Your People are Doing This, You are Losing Money Every Month

Robert Skrob: Monthly Subscription Billing Checklist: Unless Your People are Doing This, You are Losing Money Every Month

Through the process of working with several different membership marketers, Denise and I have discovered an alarming truth: few of their internal member relations teams are performing the basic systems…

Robert Skrob: Stand out and get noticed

Robert Skrob: Stand out and get noticed

You and I are bombarded by commercial messages. While Consumer Reports estimates the average American receives 247 commercial messages each day, it seems like I get more than that in…

Robert Skrob: Go for the kill!

Robert Skrob: Go for the kill!

The mother lion slowly creeps closer to the edge of the prairie where a family of gazelles grazes nearby. The gazelles are always skittish. Ever watchful to protect the herd.…

Robert Skrob: How To Double Your Continuity Membership Retention in Half the Time

Robert Skrob: How To Double Your Continuity Membership Retention in Half the Time

While a lot of continuity marketers struggle with growing their lower priced, large number of member programs, I also hear frustration with retention within high-priced continuity programs. Coaching members get…

Robert Skrob: Unpredictable every time

Robert Skrob: Unpredictable every time

McDonald’s is the leading franchise in the world because of its consistency and predictability. You can be on the other side of the country or around the world and when…

Robert Skrob: Retention by becoming indispensable

Robert Skrob: Retention by becoming indispensable

I first noticed it in my dad’s tire store. I worked there during summer vacations from high school, changing tires and doing oil changes. There were some guys in the…

Robert Skrob: It’s All About Future Gain

Robert Skrob: It’s All About Future Gain

As selfish people, we are always thinking about what we want. We want our customers to complete surveys, to confirm their opt-ins and to upgrade their memberships. Our customers are…

Robert Skrob: Are you in the ‘popular’ crowd?

Robert Skrob: Are you in the ‘popular’ crowd?

I get frustrated when I hear about the social structure in high school. But then I realize it is the same everywhere else, if you let it. When my daughter…

Robert Skrob: Shortcut to a Million Dollar Business, Part II

Robert Skrob: Shortcut to a Million Dollar Business, Part II

To view part I of this article, CLICK  HERE 3:00pm to 3:20pm – Fulfillment/Customer Relationships  Once you acquire a customer, the most important thing you can do is to keep your…

Robert Skrob: Shortcut to a Million Dollar Business, Part I

Robert Skrob: Shortcut to a Million Dollar Business, Part I

The constant struggle to produce marketing campaigns and run your business makes it difficult to get everything done. Planning is the only true shortcut to running a business which will…

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