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Stories written by Mike Templeman
Mike Templeman is the CEO of Foxtail Marketing, a digital-content marketing firm specializing in B2B SaaS. He is passionate about tech, marketing and small business. When not tapping away at his keyboard, he can be found spending time with his kids.

Mike Templeman: Content Creation Tips to Attract Highly Targeted Business

Mike Templeman: Content Creation Tips to Attract Highly Targeted Business

Creating content is no easy task, especially with time constraints. Coming up with new ideas and generating top-quality content often don’t go hand-in-hand, as the increase in one leads to…

Mike Templeman: Online Marketing Mistakes You Simply Must Avoid

Mike Templeman: Online Marketing Mistakes You Simply Must Avoid

Online marketing is a powerful way of getting your brand image and message out there. When it is done right, you will see amazing results. Unfortunately, too many business professionals don’t…

Mike Templeman: B2B Marketing: Managing the Customer Lifecycle

Mike Templeman: B2B Marketing: Managing the Customer Lifecycle

What separates the top companies from the average ones in terms of B2B marketing? There are several factors at play here, but we’ve noticed one play a particularly important role. In…

Mike Templeman: 3 Strategies for Better Online Marketing

Mike Templeman: 3 Strategies for Better Online Marketing

There is no shortage of online marketing strategies. In order to make sure that what your company is doing is effective is vital to reaching your target market. Here we discuss…

Mike Templeman: 3 Tips to Take Your Content Creation to Another Level

Mike Templeman: 3 Tips to Take Your Content Creation to Another Level

One of the best ways to grow your community and attract new clients is by creating valuable content that spreads both your vision and your message. The biggest challenge is…

Mike Templeman: How The Rules of Writing Apply to Content Marketing

Mike Templeman: How The Rules of Writing Apply to Content Marketing

The emergence of content marketing as a key strategy to gaining online presence and traction has brought marketing back to the basics. The way to attract new customers to your website is to…

Mike Templeman: Incorporating Press Releases into your Content Creation Strategy

Mike Templeman: Incorporating Press Releases into your Content Creation Strategy

A big part of lead generation is creating content and sharing it with prospective customers. Rather than going out and finding them, you’re giving them plenty of opportunities to find you on their…

Mike Templeman: 3 Unique Ways to Establish Thought Leadership

Mike Templeman: 3 Unique Ways to Establish Thought Leadership

The internet is a massive web of noise. Standing out among millions of other people is hard. Plus, our attention spans are shrinking. We want things now. We have limited…

Mike Templeman: Making Sure Your Content Marketing Has Purpose Rather than Being Wasteful

Mike Templeman: Making Sure Your Content Marketing Has Purpose Rather than Being Wasteful

Content marketing sometimes gets envisioned by businesses as something they have to do rather than finding joy in doing it well. It’s the same type of philosophy you can apply…

Mike Templeman: B2B Marketing of the Near Future: Focus on One-on-One Customer Relationships

Mike Templeman: B2B Marketing of the Near Future: Focus on One-on-One Customer Relationships

It seems that b2b marketing still has problems sometimes in nurturing singular relationships with customers. The thought that dealing with the bigger picture is more appropriate might be understandable when…

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