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Stories written by Brian Basilico

Brian Basilico is an internationally recognized speaker, best selling author, trainer and adjunct professor. He brings over 30 years of marketing experience to his award winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated blogger, and has been featured as an guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

B2b helps companies and non-profits, market their products and services through the effective use of on-line tools including; websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more. Brian has produced thousands of projects for hundreds of companies, ranging from solopreneur to Fortune 100. He combines years of marketing experience, with technical expertise, to build on-line campaigns that continue to produce measurable results. As a musician, technician, programmer, producer and consultant, he has built a reputation for creativity, innovation, and translating “geek” into English.

www.B2B-IM.com

Brian Basilico: Have You Ever Been Hacked?

Brian Basilico: Have You Ever Been Hacked?

Have you ever been hacked? I have, and it cost me over $10,000 to recover from it. I was running a web server seven years ago (if you listened to…

Brian Basilico: Brand of Brothas (and Sistas)

Brian Basilico: Brand of Brothas (and Sistas)

Do you or your business have a brand? Of course you do. Can you verbalize it? Now, if I were to ask 100 of your customers what that brand is,…

Brian Basilico: Why You Want To Use WordPress

Brian Basilico: Why You Want To Use WordPress

“If I had a hammer, I’d hammer in the morning!” You may be too young to remember this song, and I am not sure if there has been a remake…

Brian Basilico: What is a Killer Website?

Brian Basilico: What is a Killer Website?

Takeoff… We sometimes take things for granted. I headed to Orlando today to speak at a conference on social media. At the airport, I stopped to take a picture of…

Brian Basilico: Crossing the Moat… What is Internet Marketing?

Brian Basilico: Crossing the Moat… What is Internet Marketing?

The Moat How romantic were the Knights of the Roundtable? They knew how to protect their domicile. They had a castle with big walls, and then they dug a moat…

Brian Basilico: Mass vs Silo Marketing

Brian Basilico: Mass vs Silo Marketing

I am not going to go all religious on you, but have you ever considered the fact that there is one God and many religions (atheists and agnostics bear with…

Brian Basilico: The Pitch Fork…The Devil Is In The Details

Brian Basilico: The Pitch Fork…The Devil Is In The Details

Making The Pitch All day long we are bombarded with ads…in emails, on social media and especially on those quizzes (I should live in Hawaii by the way). If you…

Brian Basilico: Five Ways You Can Generate Better Content

Brian Basilico: Five Ways You Can Generate Better Content

Every bit, byte, and document you use by using a computer, tablet or smart phone is creating data. Every search you do in Google, Yahoo and Bing creates data. Nowadays,…

Brian Basilico: FEELING IGNORED? – 10 Confusing Clichés with Social Media (Part II)

Brian Basilico: FEELING IGNORED? – 10 Confusing Clichés with Social Media (Part II)

Last week Brian introduced you to some tips designed to help you get it right in the social media world. The remaining clichés are found here. Advertising Trumps Social Media…

Brian Basilico: FEELING IGNORED? – 10 Confusing Clichés with Social Media (Part I)

Brian Basilico: FEELING IGNORED? – 10 Confusing Clichés with Social Media (Part I)

Guilty as charged. Nobody starts out using social networks and gets it right out of the staring blocks. It’s a process. I have been using it for almost 6 years…

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