Steve Sipress
Head Rhino & Chief Strategist
Success Story Saturday – The Beatles
Recorded on Saturday, May 20, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-05-20.mp4 Sirius sattellite radio launched “The Beatles Channel” two days ago. They are my favorite musical group of all time, and make for a…
Foundation Friday – Do you make this #1 most common and deadly mistake with your marketing?
Recorded on Friday, May 19, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-05-19.mp4 I’ve run my own businesses and helped thousands of others to grow theirs over the past four decades. I still see this #1…
Wisdom Wednesday – Finding The G-E Spot In Your Business
Recorded on Wednesday, May 17, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-05-17.mp4 My first personal mentor in direct response marketing was Dan Kennedy, who is often mis-quoted and misunderstood about the concept that “Good Is…
Topical Tuesday – The #1 Secret To Getting Media Attention
Recorded on Tuesday, May 16, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-05-16.mp4 Recently, a beauty queen’s comments went viral on social media, and also captured the attention of the traditional media. Today I discuss how…
Direct Mail Monday – Are You Making These Mistakes?
Recorded on Monday, May 15, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-05-15.mp4 Today I share some of the mail I’ve received over the past week. I explain what’s effective, and what missed the mark. Connect…
Sunday Funday – Happy Mother’s Day!
Recorded on Sunday, May 14, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-05-14.mp4 It’s been two years and two months since I lost my Mom. Who she was, what she did, and what she said helped…
Success Story Saturday: Tenacity + Focus + Innovation
Recorded on Saturday, May 13, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-05-13.mp4 Ray Kroc was one of the most successful entrepreneurs of the 20th century. He went from struggling salesman to a multi-billion dollar success.…
Foundation Friday: Are You Making This #1 Mistake With Your Ads?
Recorded on Friday, May 12, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-05-12.mp4 Almost every business owner makes the same mistake: They put the name and/or logo of their company at the top of their ads.…
Throwback Thursday: The Ultimate Sales Letter
Recorded on Thursday, May 11, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-05-11.mp4 This was one of the very first books I ever read about direct response marketing. I still learn something new every time I…
What Entrepreneurs Should Do Instead Of “Giving Back”
Recorded on Wednesday, May 10, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-05-10.mp4 A very popular phrase being used these days is “giving back.” It is almost always used incorrectly — especially when it comes to…
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