Steve Sipress
Head Rhino & Chief Strategist
How To Earn A Gold Medal In Business
The oldest, youngest, first, last, best. Every Olympian has his or her own unique story. And without them, the world’s biggest sporting spectacle just wouldn’t be the same. Think it’s…
The Next Best Thing To Being There
Thanks to NBC’s insistence on showing Olympic television action only via tape-delay, Twitter has become the medium of choice to communicate results of events in real time. According to the…
Door-To-Door Strategies For Your Business
I did door-to-door sales for nine years, in hundreds of different cities and towns all across the U.S. and Canada. Through long, hard, agonizing trial and error, I eventually developed…
Where To Find The Worst Ads
I spent a little over three years as an advertising consultant for a major yellow pages publisher. I remember being excited about taking on the position, because my job was…
Super Bowl In July?
> The recent heat wave certainly doesn’t have anyone in Chicagoland thinking about pro football. But dozens of big, dumb companies paid millions and millions of dollars to run ads…
Put Some Fireworks Into Your Marketing System
Today we celebrate our nation’s 236th birthday. Hopefully you’ll take time today amidst the parades, cookouts and fireworks to reflect on the sacrifices our founding fathers made in order to…
What To Do If You Don’t Own The Chicago Cubs
Yesterday, I made my annual trek to Wrigley Field to watch my beloved-but-hapless New York Mets play the Cubs. I was one of an underwhelming minority of fans faithfully dressed…
The Easiest Customer To Sell To
I’ve coached and consulted with over 1,000 business owners, entrepreneurs and sales professionals over the past 35 years or so, and in my experience one thing is crystal clear and…
The Wit And Wisdom Of Larry Winget
As my mentor Dan Kennedy says, “If you haven’t offended somebody by noon each day, you aren’t saying anything of importance, you aren’t even trying to get much of anything…
What’s Your Story?
If you’re determined to be a success in business, then of course you’re a lifelong student of marketing. And even though much of what passes for television entertainment today is…
Recent Comments